As we edge closer to the start of 2024, it is exciting contemplate the opportunities that lie ahead. Read all about it in this iO newsletter!
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Let’s make 2024 the year of unparalleled success 🎅🏻
Edition 17 - December 2023
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As we edge closer to the start of 2024, it is exciting contemplate the opportunities that lie ahead. Is your organisation ready to capitalise on the insights and developments that will shape the future? Our latest newsletter is packed with rich, thought-provoking content and insightful case studies. Dive in to discover, learn, and get inspired. Together, let's make 2024 a year of unprecedented success!
Insight
1_Webanalytics
Web analytics and tracking in the new year

With 2024 just around the corner, marketers are facing a critical challenge: how do you find the right balance between privacy and personalisation. Use these tips to maintain your audience’s trust.
Read the article  
Upcoming event: WWVD '24
2_Webwinkelvakdagen
All of the e-commerce inspiration you need at the Webwinkel Vakdagen 2024

iO will be at Webwinkel Vakdagen 2024 with Lightning Talks, two round tables, and an exclusive lunch break programme. Sign up for iO x WWVD updates now.
Register for updates here  
Completed work: Odido
3_Odido
Joining forces for a secret rebrand

In September 2023, Odido, a new telecom brand, launched in the Netherlands. Over 20 content specialists worked in secrecy to migrate the website content.
Discover the case  
Events
Add to your calendar:
Utrecht
iO x Webwinkel Vakdagen 2024
January 23, 2024 at 11:00am
Subscribe here  
 
Ghent
CX: Steven van Belleghem
February 20, 2024 at 1:30pm
Save your place  
 
Webinar
E-commerce: First-party data strategy
February 27, 2024 at 10:00am
Register here  
 
AI Insights
4_AI
Get a taste of AI

Harness the infinite opportunities of AI to generate business value. Let us show you how AI can optimize processes, analyze data, and support copywriting. Our dossier unlocks the true value of AI for your organisation on every channel, target group, and at any time.
Go to the AI dossier  
Whitepaper spotlight
5_ContentMigraties
Get the most out of your content migration

All too often, content migration is regarded as the final part of a project. But there’s much more to content migration than just cutting and pasting. In this whitepaper you will find out how to turn your content migration into a success story.
Download the whitepaper  
“How can organisations deal with the challenge of digital vulnerability in almost half the population? The answer lies in the principle of e-inclusion: designing for real people, not just personas.”
- David De Block - Public Services Director, iO
Read more  
 
 
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