iO Newsletter - edition 14, September 2023

Click here for the online version - Klik hier voor de Nederlandse versie

The latest iO insights

Budget insights and advice for 2024 – we have got you covered

Start with our 15 essential tips to make your 2024 budget more effective and successful. Our marketing lead, Jacob Eeckhout has analysed average budget spends that will help you establish your marketing benchmarks, Read Data and Intelligence Consultant Lars van Tulden’s thoughts on how to remove risk and gut feel from your marketing decision making processes. Dive into our expert videos, blogs, whitepapers and join our webinar.

Learn more

Webinar: Get more out of your marketing budget with Marketing Mix Modelling

Join Data and Intelligence consultant Lars van Tulden as he explains the benefits of Marketing Mix Modelling.

9 October 2023 - 12.00pm

Online

Insight

Make your media budget work for you

Learn how to unlock the power of your data and optimise your media spending with Marketing Mix Modelling.

Learn more

Completed work: Signify

Seamless content migration and technical upgrade in 47 countries with local campaigns

Signify (formerly Philips Lighting) partnered with iO to implement an ambitious global digital transformation.

Discover our work

“AI is a means, not an end. It should always be about solving business problems.”

- Raymond Muilwijk , Center of Excellence Lead - Technology

New work: AkzoNobel

iO and AkzoNobel Colour of the Year 2024

How do you help AkzoNobel to set the tone for sharing colour trends around the world? Our digital marketing experts optimised global campaign flows on every platform and device; web pages, email campaigns and mobile apps.

Events

Add to your calendar:

Utrecht

Congres Contentmarketing & Webredactie

16 November 2023 - 9:00am

Is there a future for the content professional? You'll get the answer from Andrew Davis and Jarno Duursma, among others!

Get your ticket here

Amsterdam

ADNIGHT 2023: MAKING THE FUTURE

13 October 2023 - 3:30pm

‘MAKING THE FUTURE’ at iO ADNIGHT 2023 – get hands-on and explore the transformative power of GenAI.

Learn more

Antwerp

E-mailmarketing 2024: Digital growth

26 October 2023 - 12:30pm

How do you make your existing email programs perform even better? Find out during our email marketing event.

Insight

Missed this year’s INBOUND conference?

Look no further because our inbound marketing specialists were there, and they were taking notes. About all the developments and innovations that will be heading our way and will revolutionise our approach to marketing.